(03)
Benny Blanco x HexClad
Services
Art Direction / Merchandise / Product Development
Year
[Year]
Credit
Designed by Chris Apodaca with NNOVATE Studios.
A custom co-branded apron for the launch of Benny Blanco's Open Wide cookbook, taken from concept through production.
The challenge
Benny Blanco’s cookbook launch needed a standout piece of merch that matched his personality and helped promote the book.
The work
Starting from HexClad’s existing apron silhouette, we researched trends, worked with Benny’s team on direction, and developed a whimsical, retro print. Then we chose materials, managed color matching, and oversaw production details: sublimated print, webbing, leather tips, and an interior HexClad print.
The result
The apron became a signature part of the launch, drew strong media and customer response, and gave HexClad a memorable branded product.
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